Full Job Description
Join Our Team as a Digital Content Strategist in Morgantown, West Virginia!
Are you a visionary with a passion for digital content? Do you thrive in fast-paced environments where your creativity and strategic thinking can shine? If so, we invite you to explore an exciting opportunity as a Digital Content Strategist with Amazon, a leader in global e-commerce and a company redefining how people shop. Based in the vibrant city of Morgantown, WV, this role offers you the chance to shape our brand narrative and engage millions of customers around the world.
Your Role at Amazon
As a Digital Content Strategist, you will play an integral role in crafting and executing content strategies that drive customer engagement and brand loyalty. Your insights will shape how we communicate with our audience, helping to ensure our content resonates across various platforms. From ideation to execution, you will work closely with cross-functional teams to create compelling digital experiences.
Key Responsibilities:
- Develop Content Strategies: Craft comprehensive digital content strategies aligned with marketing goals and customer needs.
- Conduct Research: Utilize market research and analytics to identify audience insights, content performance, and emerging trends in the e-commerce space.
- Create Engaging Content: Collaborate with writers, designers, and multimedia teams to produce high-quality, engaging content for various platforms, including website, social media, and email marketing campaigns.
- Optimize SEO: Implement best practices in SEO to enhance visibility and improve organic search rankings, ensuring content is accessible and valuable to our target audience.
- Performance Analysis: Monitor content performance and user engagement using analytics tools, providing insights for continuous improvement.
- Brand Consistency: Ensure all content adheres to Amazon’s brand guidelines while effectively communicating our core values and messaging.
- Collaborate with Stakeholders: Partner with product managers, marketing teams, and customer service to align content strategies with broader business objectives.
- Stay Informed: Keep up-to-date with industry trends, emerging technologies, and best practices in digital marketing and content strategy.
What We’re Looking For
The ideal candidate for our Digital Content Strategist position at Amazon will possess a unique blend of creativity, analytical skills, and strategic thinking. We are seeking individuals who are passionate about storytelling, motivated by data-driven results, and excited about shaping engaging customer experiences. If you have a proven track record in digital content strategy and a desire to make a difference, we want to hear from you!
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 3+ years of experience in digital content strategy, content marketing, or a related discipline.
- Strong understanding of SEO principles and digital marketing best practices.
- Excellent writing, editing, and storytelling skills with an ability to adapt content for different platforms and audiences.
- Proficiency in analytics tools such as Google Analytics and social media insights to measure content performance.
- Experience with content management systems and marketing automation platforms.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong collaborative skills and ability to work effectively in cross-functional teams.
Why Morgantown, West Virginia?
Morgantown is not just a charming city; it’s an ideal place to live and work. Nestled in the scenic Appalachian Mountains, this vibrant college town offers a unique blend of culture, nature, and innovation. With access to recreational activities, a welcoming community, and a rich history, Morgantown provides an enriching environment that fosters both personal and professional growth. Here are some highlights:
- Quality of Life: Enjoy a low cost of living, friendly neighborhoods, and a strong sense of community.
- Outdoor Activities: Explore the beautiful surrounding nature, including Coopers Rock State Forest and the Cheat River for hiking, biking, and watersports.
- Cultural Scene: Take part in local arts, music festivals, and culinary experiences highlighting West Virginia's culinary heritage.
- Access to Education: Home to West Virginia University, Morgantown boasts a wealth of educational opportunities and innovation.
What We Offer
At Amazon, we believe our employees are our most valuable asset. Join us, and you’ll receive more than just a paycheck. We offer a comprehensive benefits package that prioritizes your well-being and career growth:
- Competitive Salary: Enjoy a highly competitive salary along with performance bonuses.
- Health Benefits: Access to comprehensive medical, dental, and vision plans to keep you and your family healthy.
- Retirement Savings Plan: Plan for your future with a generous 401(k) match.
- Professional Development: Opportunities for training, mentorship, and career advancement within a rapidly growing organization.
- Work-Life Balance: Flexible work hours and remote work options to suit your lifestyle.
- Employee Discounts: Save on Amazon products and services.
Join Us Today!
If you are ready to take the next step in your career as a Digital Content Strategist and join a world-renowned company like Amazon, we encourage you to apply today. Help us shape the future of e-commerce, create engaging content, and elevate our brand’s story. Your journey starts here, and we can’t wait to see what you will bring to our team!
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.